Arrow Lumber is premiere provider of quality building materials to the professional contractor and the Do-It-Yourself homeowner. The Company is set apart by a deep commitment to excellent customer service and dedication to serving the community. Each Arrow location is tailored to the community in which it is located.
With this in mind, I wanted to tailor this project specifically to Arrow’s needs in this increasingly digital world. My hope was to create print and digital media which would express Arrow’s core values, dedication to community, and quality in all departments.
This project was an assignment part of the Visual Communication Design program at Northwest College of Art & Design.